Loop Jamaica Features WE CHIEF

We Chief Music, the Brooklyn-based Raggatronic collective, that burst on the scene last year with the single, ‘Traits of a Chieftain’ featuring Anthony B, is gearing up to do more dancehall collaborations. 

“We are continuing to work on a lot of new music and putting together our live show. Right now we are finishing up tracks with TOK and Jahdan Blakkamore, and we are still pushing ‘Traits of a Chieftain’ in international markets,” producer Geoff Rand of We Chief Music, said.

The song premiered on the world’s largest reggae website, the European-based reggaeville.com, last month. 

The track was produced by Geoff Rand of We Chief Music, and Nic Hard. 

There is a lot of dancehall, reggae and soca influences at work in their music. Rand got turned on to dancehall culture by attending dancehall parties in New York City. 

“Going to dancehall parties here in NYC just makes me smile and is a pure mood booster. We attended J’ouvert this year in Brooklyn and we followed the beat of drums out of the back of a truck until the sun came up. The energy is contagious and it only makes sense that producers are incorporating these riddims in modern day dance music,” he explained.

Rand also grew up playing percussion so it was inevitable that he would be tuned into West Indian music.

“I am attracted to the frantic pace and energy of soca drums and other world styles of percussion, which we incorporate into our tracks,” he said. 

Rand also wants to work with other top dancehall acts.

“Working with TOK and Anthony B has already been a dream come true. We have been influenced by and have respect for so many West Indian artists, but if I had to condense the list to five…Bunji Garlin, Sizzla, Sean Paul, DiGenius and Chronixx. So, if you’re out there guys – we ready!”

Eventually, We Chief Music will be taking their show on the road, and they are fine-tuning an intense live experience that will impress their growing legion of fans, especially in Europe.

“The response in Europe to our music has been amazing. As soon as we test drive our show here in Brooklyn and do some East Coast touring, I want to head out to Europe,” Rand said.

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